Japanese food

[Drunk Monk]

Gold-dust topped instant noodles on sale in Japan for the end of Heisei Era

• Master Blaster22 hours ago
  
• 0
  
  
  

Oh, you eat your noodles without any precious metals on top? How…quaint.

With just a month left in the current Heisei Period in Japan, a lot of companies are offering special promotions and products to usher in this end of an era. For example, luxury potato chip maker Koikeya released a special box of chips sprinkled with specks of actual gold.
It was a move that seems to have inspired popular instant yakisoba brand Peyoung to include similarly sophisticated seasoning to their plastic tubs of noodles with Peyoung Sauce Yakisoba with Gold Dust.
Considering Peyoung has come out with some oddball offerings in the past, from hair-growth-inducing Scalp D Yakisoba to Natto Yakisoba, we’re not sure if this is a step towards or away from normalcy for the brand.
▼ Peyoung previous offerings have included Scalp D Yakisoba…

▼ …Peyoung Yakisoba of the Night…

▼ …and Peyoung Chocolate Yakisoba, to name a few

The gold yakisoba went on sale 8 April and can be found at most supermarkets and convenience stores for a limited time, but beware. Peyoung has a very passionate fan base who will likely rush at the chance to try this unique combination, so you may want to hurry.
Our writer P.K. Sanjun grabbed a box for 250 yen (US$2.25). This was a considerable price hike considering a regular box costs 170 yen ($1.53), and suggests that these special edition noodles contain approximately 80 yen ($0.72) worth of gold.

Inside the box was very similar to a regular Peyoung set with packets of seasoning, dried toppings, and sauce, but this time with a little pack of gold dust. There wasn’t a whole lot, but enough to let its presence be known.

Preparation was exactly the same as regular Peyoung Yakisoba, the only difference being a final sprinkling of gold dust on the finished product. It made the fried, dried, soaked, and reheated noodles glimmer in the fluorescent office lighting and whisked P.K. away to a fantastical royal ball in which Peyoung Instant Yakisoba was being served.

After taking a first bite, P.K. was blown away by how delicious it was. Actually, it tasted exactly like regular Peyoung Instant Yakisoba, but P.K. really likes that, so this time was no different.

Still, it was a little much to pay such an exorbitant (by Peyoung standards) price just to give some instant noodles a little pizzazz. Of course, there’s also the option of recovering the metal when it emerges from the other end and resell it when the market fluctuates in his favor.
And so, as Japan enters the Reiwa Era, it’s a great opportunity to try new things. However, if P.K. ever approaches you with a smile on his face and a pocket full of gold, that is not such an opportunity.
Photos ©SoraNews24
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[ Read in Japanese ]

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Gold-leaf seasoned potato chips are Japan’s newest edible salute to the new emperor

• Casey BaseelApr 4, 2019
  
• 2
  
  
  

Gourmet snacks are surprisingly affordable, only available at convenience stores.

Next month, Crown Prince Naruhito will become the emperor of Japan, and the country will enter a new imperial era, to be called Reiwa. With the 30-year Heisei period coming to a close, people across Japan have been looking back nostalgically on the past three decades, but on May 1, it’ll be time for Japan enter a bold, new era, with bold new snacks.
Snacks like potato chips seasoned with gold.
Japanese snack maker Koikeya has announced that on May 1, right about the time Crown Prince Naruhito is ascending to the Chrysanthemum Throne, the rest of us can have chips dusted with powdered gold leaf ascending to our mouths. The company’s new Shining Salt(“Kirameki Shio” in Japanese) potato chip flavor was born of Koikeya’s desire to create “a suitably dramatic, luxurious, and special potato chip with which to adorn the start of the Reiwa period.”

For an extra-premium feel, the Shining Salt chips come in a gold-colored bag packed inside a formal black box. The package is also functional, since when you flip it around to the back there’s a framed white field for you to write the kanji for Reiwa in, then hold up the box like you’re a government official at the press conference announcing the new era’s name.
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Oona McGee @OonaMcGee




Welcome to the Reiwa Era.#令和 #新元号予想 #新元号発表

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The “salt” portion of the Shining Salt chips is special too, as instead of ordinary salt, they’re sprinkled with moshio, a type of salt made from seaweed using traditional methods.
▼ The back of the box, patiently waiting for the purchaser to add his or her calligraphy

The Sparkling Salt potato chips go on sale at Lawson convenience stores on May 1, with an expected price of 300 yen (US$2.70), and if you’re hungry for even more edible gold to celebrate the new emperor, there’s also this Tokyo restaurant’s gigantic 100,000-yen (US$900) hamburger.
Source: PR Times via Japaaan
Images: PR Times